Taiwanese tech giant ASUS (2357) announced today another sales triumph, following its recent capture of the top spot in the U.S. gaming laptop market. According to the latest report from a well-known market research company, ASUS has achieved an impressive market share of over 30% to become the leading brand in consumer laptops in Thailand for the month of June, completing its dominance in the last stronghold of Southeast Asia.
ASUS reported that in the consumer laptop segment, the sales of high-end models experienced a significant boost this year, growing 2.5 times compared to the same period last year, thanks to the launch of several new models in the ASUS ZenBook series. In the gaming laptop category, ASUS also excelled with an outstanding market share of 46.8%.
Analyzing the source of growth, ASUS attributed the success in the gaming laptop segment to the introduction of the TUF Gaming series in the local market last year. The series, known for its high performance-to-price ratio, quickly gained popularity among the younger demographic, propelling ASUS gaming laptops to an overwhelming leading position with almost half of the market share.
Overall, ASUS highlighted its extensive presence in Thailand, with distribution channels spanning across all 76 provinces and thousands of retail outlets. In July of this year, ASUS further strengthened its position by officially opening a flagship store in the Central World Shopping Center in Bangkok, offering comprehensive sales and attentive services. Regular training sessions for retail staff were also conducted to instill confidence in the distribution channels, contributing to robust business growth.
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Organization & Position：ASUS (Thailand) Co., Ltd.
