
Sanin Zulić serves as the International Business Development Manager and Team Leader at the HiLASE Centre. With extensive experience in laser technology commercialization and business development, Sanin plays a pivotal role in driving HiLASE’s global outreach and strategic partnerships.
He holds a Master’s degree in Optoelectronics and Laser Technology from the University of Belgrade and an M.B.A., strengthening his expertise in business management and international collaboration. Sanin’s professional journey at HiLASE spans more than nine years, beginning as a researcher and scientist focusing on Laser Shock Peening (LSP)—a laser-based surface enhancement technique that improves the mechanical properties of metals. In this capacity, he contributed to the development of experimental infrastructure, optimization of LSP applications, and engagement with industry partners to translate research into practical solutions.
Transitioning into business development, Sanin has since overseen market research, technology transfer, and client engagement, facilitating collaborative projects and international cooperation. His work bridges advanced laser research with real-world applications, particularly in precision manufacturing sectors such as semiconductor processing.
Sanin is recognized for his strong communication skills, strategic negotiation abilities, and capacity to navigate complex interdisciplinary projects. He actively fosters cross-cultural collaboration, including initiatives that strengthen Czech–Taiwan partnerships in photonics.
As a mentor, Sanin offers interns valuable insight into both the technical and commercial dimensions of laser technology. His unique combination of scientific expertise and business understanding enables him to guide emerging professionals in innovation management, market analysis, and international business development within the high-tech laser industry.
The Business Development and Marketing Unit operates under the Project Management Department at HiLASE and plays a vital role in advancing the Centre’s growth, visibility, and long-term success. Its mission is to foster a culture of innovation while continuously identifying opportunities to strengthen HiLASE’s position in both domestic and international markets. By pursuing new business opportunities—ranging from emerging markets to strategic partnerships and revenue streams—the unit contributes directly to the sustainable growth of HiLASE.
To achieve this, the team conducts in-depth market research to better understand customer needs, evolving industry trends, and competitive dynamics. These insights guide the creation of marketing strategies and targeted campaigns that communicate the value of HiLASE’s technologies and services. The unit is also responsible for sustaining HiLASE’s brand and reputation, ensuring clear and consistent messaging across all platforms. From producing marketing materials and managing digital content to overseeing social media and advertising campaigns, its work builds global recognition and trust.
Business development at HiLASE also involves protecting and leveraging innovation. The team supports the patent application process, safeguards intellectual property, and maintains a robust IP portfolio to ensure long-term competitiveness. Working closely with researchers and inventors, it evaluates the commercial potential of new ideas and strategically determines whether to license, further develop, or spin them off into independent ventures.
Another core responsibility is forging strong collaborations. The unit initiates and leads partnership discussions with industry leaders, coordinates joint ventures, and aligns projects with HiLASE’s strategic priorities. Through these efforts, it not only expands the Centre’s capabilities but also creates sustainable value for all stakeholders. The department additionally manages the drafting and negotiation of commercial agreements, ensuring outcomes that are beneficial to both HiLASE and its partners.
In essence, the Business Development and Marketing Unit serves as the bridge between breakthrough science and market impact—driving HiLASE’s mission to deliver cutting-edge laser solutions to the world.
From June 15 to August 31, 2026 (adjustable at the discretion of the organisation)