NIHON BIOTECH CO., LTD.

Okinawa, Japan

website

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LIAISON

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ORGANIZATION ADDRESS

1931 Maezato, Itoman City,Okinawa 901-0362, Japan

Community

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Research Internship Info

traineeship Info

Internship Info

ORGANIZATION INFO

NIHON BIOTECH CO., LTD. is an Okinawa-based company engaged in sea grape (umi-budo) cultivation, the sale of Okinawan food products, and the operation of experiential tourism facilities. The company was established in 1985, and in 2005 launched “UMiNCHi” in Itoman City, located in the southern part of Okinawa Island, with a passion for sharing the beauty of Okinawa’s ocean, islands, food, and local culture with visitors.

UMiNCHi offers a unique combination of aquaculture, food, tourism, and cultural experiences centered around Okinawa’s natural environment. Activities include sea grape harvesting experiences, Okinawa soba and other local food experiences, traditional salt-making, Sabani traditional boat experiences, marine activities, camping and BBQ, and guesthouse accommodation. Through these activities, visitors can experience Okinawan food, nature, and culture in an authentic local setting.

As Okinawa continues to welcome visitors from around the world, the company is also interested in developing stronger connections with international travelers, particularly visitors from Taiwan and other Asian markets. the company hopes to explore new ways to communicate the appeal of Okinawa and UMiNCHi through tourism marketing, social media, content creation, and cross-cultural perspectives. NIHON BIOTECH CO., LTD. welcomes students who are interested in tourism, marketing, regional development, and international exchange to work with us and bring fresh ideas to our community and business.

MENTOR(S) FROM THE ORGANIZATION

Katsuya Tanaka

Director, Tourism Division

NTU

Alumni

VACANCIES

Mentor(s)/ Co-supervisor(s)

Katsuya Tanaka

Director, Tourism Division

co-supervisor

Brief Introduction of the Department

The Tourism Division of NIHON BIOTECH CO., LTD. operates tourism and experiential programs at UMiNCHi in Itoman City, Okinawa. Our goal is to introduce visitors to the unique nature, food, culture, and lifestyle of Okinawa through authentic local experiences.

UMiNCHi brings together a variety of activities and services, including sea grape harvesting experiences, Okinawa soba and local food experiences, traditional salt-making, Sabani traditional boat experiences, marine activities, camping and BBQ, and guesthouse accommodation. By combining tourism with our experience in sea grape cultivation and Okinawan food products, we aim to create opportunities for visitors to experience Okinawa beyond conventional sightseeing.

The Tourism Division is also exploring opportunities to attract more international visitors to Okinawa, particularly travelers from Taiwan and other Asian markets. The division is interested in understanding how overseas visitors discover destinations, what kinds of experiences they value, and how the appeal of UMiNCHi can be communicated more effectively through social media, digital content, and tourism marketing..

Interns will work closely with the local team and contribute international perspectives and ideas to the development and promotion of tourism experiences. We hope that the internship will provide an opportunity for students to learn about Okinawan tourism and regional business while helping us build stronger connections with international travelers.

Department Staff Number

5-10 people

Internship Job Description

The Inbound Tourism Marketing Intern will work with our Tourism Division to explore how UMiNCHi and Okinawa can attract and engage more international visitors, particularly travelers from Taiwan and other Asian markets.

The intern will conduct research on travel trends, visitor interests, social media behavior, and tourism preferences in Taiwan and other relevant markets. Based on these insights, the intern will help identify opportunities to improve how UMiNCHi communicates its attractions and experiences to international audiences.

The intern may participate in planning and creating social media content, promotional materials, and tourism-related information for overseas visitors. Activities may include developing ideas for posts and short-form content, reviewing existing information from an international visitor’s perspective, proposing marketing campaigns, and identifying potential communication channels or partners that could help introduce UMiNCHi to travelers in Taiwan.

We also encourage the intern to experience our tourism activities firsthand and provide recommendations on how our services, information, and visitor experience could be improved for international guests.

This internship is designed as a practical project rather than an observational program. We welcome interns who are willing to take initiative, communicate their ideas, and work together with our local team to develop realistic proposals and content that can contribute to increasing inbound tourism to Okinawa.

Preferred Intern Education Level

Undergraduate students (third year and above)
Master Students

Preferred Intern Skill Sets or Qualities

Strong interest in tourism,marketing, and international business
Interest in social media and digital content creation
Ability to conduct market research and organize findings
Good communication and teamwork skills
Ability to think creatively and propose new ideas
Interest in Okinawan culture, local communities, and regional development
Self-motivated and willing to take initiative
Understanding of Taiwanese consumer trends and travel preferences is highly welcomed

Internship Period

From Mid-June to Early September (adjustable at the discretion of the organisation)

Others

Expected working hoursper week : 40Hours
Only benefits will be provided.
- Free accommodation at the companyguesthouse during the internship period
- Lunch provided on working days
- One round-trip airfare betweenTaiwan and Okinawa covered by the company

Scholarship

ORGANIZATION ADDRESS

1931 Maezato, Itoman City,Okinawa 901-0362, Japan