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After completing the EMBA program at National Taipei University of Technology and gaining experience traveling across Taiwan, Avita Lu expanded her entrepreneurial journey internationally. She chose Thailand, establishing two companies and the cultural space Thaiwan in Bangkok, with the goal of bringing outstanding Taiwanese brands to Thailand and introducing Taiwan's culture to a wider audience.
In Taiwan, she founded Kasser Integrated Marketing Co., Ltd., which has been operating for over 17 years, including its first two years as a studio. Leading a dedicated team, she has built solid expertise in digital marketing, brand strategy, event planning, and platform system development. In 2019, she co-founded CiRCLELiNKS and took a significant step beyond Taiwan to deepen her efforts in Thailand, where she established the company.
In 2022, she launched Thaiwan, a cross-cultural creative venue located in the heart of Bangkok’s Sukhumvit district. As she turned her focus to Southeast Asia, she chose Thailand as the first base—a dynamic and competitive emerging market that eventually became a testing ground for blending Taiwan’s strengths with local needs. With Taiwanese brands and culture at the core, she has gradually built trust and clear market positioning through cultural exchange, product promotion, and industry-academia collaboration.
