Business Operations & Insights covers two functions across our European Offices. Business Operations owns process and system change across Sales & Marketing. When a workflow is broken, slow, or different in every office, we map it, agree what it should look like, and put the tooling and documentation in place to make it stick. That means integrating and automating the tools teams already use, evaluating new ones properly before anyone buys them, and writing the SOPs so a process survives people changing roles. We also run the projects themselves, so improvements don't stall because nobody owns the next step.
Business Insights provides the analytics layer: the sales revenue dashboards, analysis requests from regional sales teams, and market research feeding pan-European pricing decisions.
Our goal is simple. Sales and marketing people should be selling and marketing, not maintaining spreadsheets or arguing with a CRM. Where a process can be standardized across our three European offices, it should be. Where it can be automated, it should be.
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