Juan Garcia, a Colombian national, has been a dedicated Business Development Manager at ASUS for a decade. His role bridges the gap between ASUS headquarters and the Colombian market, encompassing marketing, product, and sales aspects of the consumer business. Garcia’s career at ASUS has been marked by a progression from sales to key account management and country product management, providing him with a comprehensive understanding of the company.
Garcia’s work has a significant impact on the Colombian market by introducing innovative ASUS products and fostering cultural exchange between Asia and South America. He values the diversity within his team, emphasizing collaboration, support, and the principles of Diversity, Equity, and Inclusion. Garcia is proud of ASUS’s positive global impact and looks forward to contributing to the company’s expansion in South America.
The South America Sales Department is sales driven, managing an assigned South America market or product group. The role is devoted to grow business by studying and analyzing the market competition, define the opportunity and propose product positioning, pricing, marketing and service strategy.
From June 9 to August 31, 2025 (adjustable at the discretion of the organisation)