Shiri Ranot serves as the Vice President, Marketing & Business Development at Incredo where she oversees the brand’s marketing and awareness-building strategies, fosters strategic partnerships in the U.S. Europe and Israel, and is responsible for growth into new markets such as Asia for the company’s award-winning, first-of-its-kind sugar reduction solution made from real sugar, Incredo Sugar. Ranot shares in the company's mission to curb the overconsumption of sugar by empowering both tasty and nutritious eating. She brings over two decades of experience in driving high-performance marketing, communications, and business development strategies in the food, food tech, nutraceuticals, and technology industries. Prior to her role at Incredo, Ranot held various global positions at Nestlé, Hartz Mountain Corporation, Switch, Inc. and Wissotzky Group, and has served as a consultant for food tech companies looking to drive overall business growth through awareness and strategic partnerships.
