English-Taught Intelligent Engineering and Technology Undergraduate Program
My internship spanned market research, supplier coordination, and hands-on event setup. I conducted supply chain analyses for traditional Thai crafts like Benjarong porcelain, learning that cultural heritage fundamentally influences product positioning and pricing strategies. I also authored promotional intelligence reports on major Bangkok shopping centers and compiled strategic benchmarking studies evaluating how East Asian trade events could enhance Thai tourism promotion. Personally, taking messy real-world data and distilling it into structured, decision-ready reports helped me discover a passion for market analysis and consumer behavior. This experience solidified my ambition to build a career in international business, bridging East Asian and Southeast Asian commercial markets through cross-border trade, retail strategy, and multicultural operations.
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