Department of Bio-industry Communication & Development
My role involved researching properties, identifying potential content angles, writing captions, and creating content that could communicate the value of Japanese properties and lifestyles to an international audience. Akiya2.0 targets an audience that may include foreigners interested in purchasing Japanese properties, investing in Japan, renovating traditional houses, or experiencing a slower lifestyle. Because many of these audiences may not be familiar with Japanese real estate or traditional housing culture, I learned that the content needed to be informative while remaining easy to understand. Another important outcome was the growth of Akiya2.0's Instagram following during my time with the company. Rather than judging a post only by whether I personally liked its design or caption, I became more interested in measurable outcomes such as follower growth, engagement, reach, and the type of content that attracted audience attention.
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